You just set up your new organization and you have your spiffy new Squarespace. You look like a pro, now you need to communicate like a pro.

For this example, I’m using the domain and I’m setting myself to send email as rather than my Gmail address of

It takes 3 things to pull that off:

  1. Create my branded email addresses with Directra
  2. Configure Gmail to use my newly branded email address.
  3. (Optionally) Configure my iPhone Email app to use my branded address.

Today, I’m going to jump to Step 2, because my colleagues are eager to get started. I’ll cover Steps 1 and 3 in a follow-on post.

Gmail account settings

Go into Gmail and click on the Settings option.

Google Settings

You will see a navigation bar at the top of the page. Click on the Accounts option:

From there, you will get a screen that has something like this. We are interested in the “Send mail as” section (see the red arrow):

Gmail Accounts

Here you’ll see how I’m currently set up:

Gmail Send Mail As

  1. Existing address assigned by Gmail
  2. Existing branded email that I setup previously
    1. Notice this is my default
    2. Also notice my SMTP server is “” (more on this later)
  3. “When replying to a message” should be “Reply from the same address the message was sent to” (very important) so Gmail will:
    1. Reply to a message sent to with that same address
    2. Reply to a message sent to with that same address

Add another address

Click “Add another email address you own” (in the red box above) to get this pop up:

Gmail Add Another Wizard 1

  1. Enter you Name and Email.
  2. Leave “Treat as an alias” checked

Gmail Add Another Wizard 2

  1. For now you can accept the default of “Send through Gmail”
  2. But it’s way better use an SMTP service – I will cover this in a future blog.

Gmail Add Another Wizard 3

  1. Press “Send Verification” and you are almost done

Verify the new email address

Gmail is very security-conscious and they don’t want you sending email with a from address you don’t own — like So Gmail gives you two options for verifiying that you own the newly branded email address by sending an email to that address (i.e., like this:

Gmail Verify Email

  1. The simplest thing to do is just click the link in the red box.
  2. Or you can copy the confirmation code next to the red arrow and paste it here:

Gmail Add Another Wizard 4

Using your branded email

Now, when you compose a new message, you’ll see a From box on the new email:

Gmail Compose

My default From address is (from my Settings above) But now I can easily pick when I want to use that address Best of all, when I reply to an existing message sent to either or, Gmail will automatically use the correct one for me. This makes it easy for me to manage all my email addresses in a single account without having to remember which one to reply with.

Now, if only there was a way for Gmail to figure out which one use when I compose a new message. Hmmm…

Emailing like a pro

Donors and followers of no longer get unprofessional-looking emails from or even Now, I look like a pro using thanks to Directra and Gmail.